Dowries-such as jewelry, clothes, cars and money-are traditionally given by the bride’s family to the groom and his parents to ensure she is taken care of in her new home.

　　The custom was outlawed more than five decades ago. But it is still widely practiced, with the groom’s family demanding even more money after marriage, leading to mental and physical annoyance that can drive the woman to suicide.

　　“The Angry Brides game is our way of throwing a spotlight on the nuisance(陋习)of dowry.” said Ram Bhamidi, senior vice president and head of online marketing for Shaadi.com, a matrimonial(婚姻的)website with two million members.

　　“According to a 2007 study, there is a dowry-related death every four hours in India, We condemn this and have consistently run campaigns on social media to help create awareness of the issue”.

　　The name of the app, available on the group’s home page, is a spinoff from the globally popular “Angry Birds” game, Its home page shows a red-clad, eight-armed woman resembling a powerful female Hindu goddess. Underneath, there is a caption: “A woman will give you strength, care and all the love you need ……NOT dowry!”

　　To play the game, users have to try and hit three dodging grooms--a pilot, a builder and a doctor. There are a variety of weapons to choose from, including a frying pan, broomstick, tomato and loafer.

　　Each groom has a price tag, starting at 1.5 million rupees($29,165). Every time the player hits a groom, his value decreases and money is added to the player’s Anti-Dowry Fund ,which is saved posted on their Facebook page.

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