Founder Black Mycoskie, an entrepreneur(企业家) who once appeared on the show The Amazing Race got the idea to start the company during a trip to Argentina after noticing that many children didn't have shoes. He created a company with the condition that for every pair of the shoes a person purchases, the company will donate another pair to a needy child.
Mycoskie recently visited the offices of msnbc.com, where he told us that there was no way Toms would have survived 10 years ago. He also said he didn't think the company would have been nearly as successful if it hadn't hit on the idea of combining charity with the forprofit business.
In keeping with both the company's amazing marketing efforts and its charity focus, Toms is hoping to persuade people from all walks of life to take off their shoes this April 5. The One Day Without Shoes event comes as Toms has gotten ready to put another product on the market later this year. The company will again donate one item for each item that will be bought, but Mycoskie would yet reveal what the new product will be. With the new product, however, Mycoskie said he hoped to change the company into less of a shoe company and more of a “one for one” company.
1. What does Toms Shoes use to build its business? (No more than 5 words)
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2. What will happen if a pair of shoes is sold by the company? (No more than 14 words)
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