Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it．

　　Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising．This is particularly true of the MTV generation — consumers between the age of 18 and 34．It’s a golden group．They have a lot of money to spend, but they don’t trust ads．

　　So advertising agencies hire young actors to “perform” in bars and other places where young adults go．Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative．“Look at traditional advertising．Its effectiveness is decreasing．” It is true, because everyone knows an ad is trying to persuade you to buy something．However, you don’t know when a conversation you overhear is just a performance．

　　59．The two attractive young women were talking so as to ______．

　　A．get the sweater at a lower price B．be heard by people around

　　C．be admired by other shoppers D．decide on buying the sweater

　　60．Lorenzo Bertolla is ______．

　　A．a very popular male singer

　　B．an advertising agency

　　C．a clothing company in Rome

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