58． Paragraph 4 mainly tells us that technological advancements ________．

　　A． make TV and telephone available everywhere

　　B． bring great change to people’s everyday life

　　C． make it possible for more people to use the Internet

　　D． bring faster Internet connections to users

　　59．What may eventually settle the “last mile” problem?

　　A．The broadband connection’s getting faster．

　　B．More and more Internet users．

　　C．More and more Internet connections．

　　D．The rapid progress in cell phone technology．

　　B

　　To understand the marketing concept, it is only necessary to understand the difference between marketing and selling． Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible． Such production and selling focuses on the needs of the seller to produce goods and then convert（使转换） them into money．

　　Marketing, on the other hand, focuses on the wants of consumers． It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them． This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce, the makers and dealers first find out what the consumer wants to buy and then go about making it available for purchase．

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