This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to(迎合) customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration(恢复) of the Classic Coke, which was then marketed alongside the new.
60.The marketing concept discussed in the passage is ________.
the practice of turning goods into money
making goods available for purchase
the customer-centered approach
a form of persuasive salesmanship
61. What was the main concern of industries before the marketing concept was widely accepted?
The needs of the market.
The efficiency of production.
The satisfaction of the user.
The preferences of the dealer.
According to the passage, “to move as much of these goods as possible” ( in Paragraph 1) means “________”.
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