Title: Brand name battles

　　Outline Supporting Details

　　A trademark battle

　　◆US basketball star Michael Jordan took Chinese company Qiaodan Sports to (36)

　　▲

　　.

　　◆The company insists they just use a Chinese translation of a common foreign family name and it has (37)

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　　to do with Michael Jordan.

　　Different (38)

　　▲

　　to the lawsuit ◆Experts say that Qiaodan Sports’ use of the name is legal in China. It

　　(39)

　　▲

　　to China’s law and principle.

　　◆A lawyer in Shanghai says that there arises an act of (40)

　　▲

　　competition because Qiaodan Sports benefits from Michael Jordan directly.

　　No (41)

　　▲

　　◆Experts think that Jordan’s lawsuit may be difficult to win.

　　◆Qiaodan Sports’ reputation and sales would be ruined due to customers’ (42)

　　▲

　　to be called common buyers of copycat goods.

　　The causes of trademark lawsuits and

　　(43)

　　▲

　　to them ◆Copycatting, which is a big problem for Chinese brands

　　◆(43)

　　▲

　　trademarks preemptively, which is a global issue

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