Title: Brand name battles
Outline Supporting Details
A trademark battle
◆US basketball star Michael Jordan took Chinese company Qiaodan Sports to (36)
▲
.
◆The company insists they just use a Chinese translation of a common foreign family name and it has (37)
▲
to do with Michael Jordan.
Different (38)
▲
to the lawsuit ◆Experts say that Qiaodan Sports’ use of the name is legal in China. It
(39)
▲
to China’s law and principle.
◆A lawyer in Shanghai says that there arises an act of (40)
▲
competition because Qiaodan Sports benefits from Michael Jordan directly.
No (41)
▲
◆Experts think that Jordan’s lawsuit may be difficult to win.
◆Qiaodan Sports’ reputation and sales would be ruined due to customers’ (42)
▲
to be called common buyers of copycat goods.
The causes of trademark lawsuits and
(43)
▲
to them ◆Copycatting, which is a big problem for Chinese brands
◆(43)
▲
trademarks preemptively, which is a global issue
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2017-04-24
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2017-04-21