B. recreation

　　C. permission

　　D. preference

　　17. A. turn

　　B. keep

　　C. fall

　　D. live

　　18. A. trustworthy

　　B. considerate

　　C. conservative

　　D. merciful

　　19. A. shocked

　　B. surprised

　　C. frightened

　　D. disappointed

　　20. A. sorry

　　B. doubtful

　　C. sure

　　D. proud

　　第部分：阅读理解

　　A

　　Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice cream. On price there is no real advantage. However, it adopted a unique marketing strategy, and quickly occupied the market, a top ice cream brand.

　　Haagen Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen Dazs leisure fashion shops are in busy sections of malls. The

　　layout is carefully planned to create an elegant atmosphere, and sometimes, a flagship(旗舰) store layout will cost several million dollars.

　　Compared to other ice cream brands, Haagen Dazs consumers are tightly grouped. It is understood that Haagen Dazs seldom does television advertising. The majority of ads are highly visual impact of the print ads. In particular many advertisements lock those pyramid tip consumers. Moreover, as long as the consumer spending 500 yuan to fill in a small form can become their members, these members will be regularly sent advertisements by direct mail. Praise of customers is a powerful weapon for Haagen Dazs.

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