What a goal is

　　In the context of a speech, a goal is the purpose of the speech, and what it hopes to accomplish. For example, the goal of a eulogy (颂歌) might be to celebrate the life of a loved one. The goal of a speech at a political gathering would be to inform the crowd about the political position of a candidate and persuade them to vote and campaign for the candidate in question.

　　Why a goal is important

　　Without a goal, a speech is without direction. The goal informs the structure and content of the speech. For example, if a speech’s goal is to convince people that smoking is bad for them, the speech will be structured with persuasive arguments to back up the goal. A speech with a goal of informing the audience will keep the information fair and factual.

　　A goal is incredibly important to the speech’s ability to connect with an audience. If the speaker is unaware of the goal of the speech, the audience will likely be unaware as well. This severely reduces the effectiveness of the message.

　　Aside from informing the audience of the content and structure, a speech’s goal drives the speaker to greater heights. If a speaker is asked to speak on a specific subject, but never establishes the goal, they won’t know where to start in the research, organizing and writing of the speech.

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　　If you have been charged with (被委以) delivering a speech, establishing a goal can seem difficult at first. There are several things to take into consideration. First, think about who you will be speaking to. The demographic (人口统计) of your audience will likely determine whether you will be able to persuade them, or whether they will be able to sit through. Second, think about the topic itself. If the topic is something controversial, it may worth your while to consider an informative approach to present both sides of the issue. Finally, consider your resources. A speech with an informative or persuasive goal usually requires a great deal of research, and sometimes takes more time to write.

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