Eye candy

　　“I’m hooked by the shows because they are characterized by dramatic and poetic love and have eye-pleasing actors,” Xia Xiaoyan, who works for a foreign-owned enterprise in Shanghai, explained her love for time travel TV series.

　　Her comment echoes a 2011 survey by Creat Marketing Research Co Ltd in China. When asked about what is so appealing about time travel TV series, 21 percent of respondents answered, “These attractive characters.”

　　A bigger reason behind the popularity of time travel stories, however, is the relaxation they offer, according to the survey.

　　Cai Yinong agrees. “Many people are facing tremendous pressure in their fast-paced lives, so this genre is more relaxing than other shows as it provides people with a terrific outlet to escape reality,” Cai told China Daily.

　　Cultural homesickness

　　“Which dynasty would you like to live in if you could travel to the past?” asked a survey launched by Shanghai University and Shanghai Social Sciences Association last December.

　　About 60 percent of the 2,543 respondents chose Tang Dynasty, while Qing Dynasty, and the Spring and Autumn and Warring States periods were the other top two destinations.

　　The survey results reflects people’s definition of the good days: prosperous economy and culture, steady society, fair and uncorrupted politics, and opening up to the outside world.

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