I can think of two reasons. Firstly, Apple is not worth copying because it’s not successful; secondly, Apple’s success cannot be copied because it is a magical process.

　　There is a great deal of evidence for the first hypothesis. The idea of Apple being successful is not something reflected in its stock price. Being valued lower than the average company in the S&P（标准普尔）500 indicates that to whatever degree Apple was successful in the past, it’s not seen by the vast majority of observers as successful in the future. Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation（革新）and then that innovation becomes commoditized（商品化）very quickly, why should one bother?

　　“chief-sorcerer” theory of success which places one magician, like Steve Jobs, in charge of casting all the right spells（符咒）.

　　What about Apple’s own opinion of what makes it different? Tim Cook refers to a great team and integration（融合）of hardware, software and services as unique Apple advantages. It’s a better explanation. Integration is something that can take a long time, but it is possible with great effort. A few companies are starting to make moves in that direction, but efforts are half-hearted. There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft.

　　My own suspicion is that Apple is more aware of what makes it special than it lets out. However, as Tim points out, it’s not a formula. It’s complex, but it’s not magic. It’ s a process that requires a degree of faith and courage.

【2017届江苏省高三英语一轮复习训练：19】相关文章：

★ 【课堂新坐标】2017届高考英语（通用版）二轮复习短文改错专题训练：模式1 缺一词（含解析）

★ 【人教版】2014届高考英语一轮复习指导考点针对练：必修3 unit3《The Million Pound Bank Note》

★ 2017届高考英语二轮复习课时训练：8（含解析）

★ 2014届高考英语一轮复习课时作业(三十九)选修7Module 3《Literature》（外研版）

★ 安徽省淮南市2014高考英语一轮单项选择及文章训练（1）及答案

★ 河南省三门峡市2014高考英语一轮（暑假）基础训练（4）附答案

★ 2017届高考英语二轮复习课时训练：13（含解析）

★ 2017年高考英语二轮复习精品资料：专题15 完形填空（押题专练）（原卷版）

★ 【北师大版】2014届高考英语一轮复习指导课时作业：Unit 4 B卷 Word版含解析

★ 湖南省汝城二中2014届高考英语一轮复习阅读训练 (82)