3.5 Requirements and Functions of C-E Tourism Translation

　　In the essay The Translation Turn in Cultural Studies, Bassnett argues that it is time for cultural studies and translation studies to collaborate. In her opinion, the study of translation has moved from its formalistic phase to the broader issue of context, history and convention. She calls for the change to the cultural turn in translation studies. She also argues that there needs to be more investigations of the acculturation process that takes place between cultures. These words point out the importance of culture studies in translation. Travel can increase opportunities of making cultural exchange. China is famous for its oriental civilization and becomes an attractive destination country in the tourism market. Most readers of the target text are potential tourists who plan to make a trip to China for the purpose of viewing picturesque scenery and comprehending Chinese unique culture. So we should keep it in mind that the translator’s task is to introduce Chinese culture as much as possible to readers in his/her translation. From this viewpoint, we can safely say that translation also facilitates cultural exchange and the translator works as cultural envoy. Comparatively speaking, the translation is much longer than the source sentence because it is not merely translated literally but also loaded with its cultural implications. It is convinced that the target reader can get a full understanding of the source sentence and Chinese culture as well after reading the translation. In a word, we can not merely translate the literal meaning of the source text during translation. What is more important is that we should transmit the information hiding under the surface of words-culture. Only by doing this can a translator be called the cultural envoy.

【2017届福建省光泽第一中学高中英语教师论文：《从直译和意译看中国旅游景点名称的英译》】相关文章：

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