The modern coffee shop is modeled on the espresso and pastrycentered Italian coffeehouses that arose with the establishment of ItalianAmerican immigrant communities in major US cities such as New York City's Little Italy and Greenwich Village, Boston's North End, and San Francisco's North Beach. New York coffee shops were often frequented by the Beats in the 1950's. It wasn't long before Seattle and other parts of the Pacific Northwest were developing coffee shops as part of a thriving counterculture scene. The Seattlebased Starbucks took this model and brought it into mainstream culture.
Although coffeehouses today continue to serve their traditional purpose as lively social hubs in many communities, they have noticeably adapted to the times. Rediscovering their purpose as centers of information exchange and communication, many coffee shops now provide their customers with internet access and newspapers. It has become extremely common to see someone sitting at a Starbucks listening to music or surfing the web on his or her laptop. Coffee stores today also maintain a fairly identifiable, yet unique aesthetic: wooden furniture and plush couches, paintings and murals drawn on walls, and softlighting combine to give coffee shops the cozy feeling of a home away from home.
Today, big business retail coffee shops are expanding quickly all over the world. Starbucks alone has stores in over 40 countries and plans to add more. Despite its popularity, Starbucks has been criticized and labeled by many as a bloodsucking corporate machine, driving smaller coffee shops out of business through unfair practices. This has even spawned an anticorporate coffee counterculture, with those subscribing to this culture boycotting big business coffee chains. Increasingly popular coffee stores such as The Coffee Bean and Tea Leaf are also giving Starbucks some stiff competition. In any case, it seems pretty clear that coffee has weaved itself into the fabric of our consumeroriented culture.
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