Unit 5 Inside advertising Period 1 Warming Up，Pre­reading & Reading

　　时间：45分钟

　　Ⅰ.介、副词填空

　　1. Do you know how many advertisements you are exposed________in your daily life?

　　2．________so many messages from advertisers filling our daily lives, it is important to understand how advertisements work.

　　3．Their money would be wasted if the message didn't reach its target audience，________other words the people the advertisement intends to persuade.

　　4．Researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit________their lives.

　　5．It appeals________people's desire to“fit in” and be part of the group.

　　6．You have to be a big corporation________a big budget to afford television ads.

　　7．Advertisements in newspapers，________the other hand, are much cheaper.

　　8．However, it would be no use advertising products on radio if the ad relies________visual effects.

　　9．Television adverts are great for generating emotional responses________a product, but magazines and newspapers can give more detail.

　　10．For example, no matter how good an ad for a car stereo system is, people who don't own cars are unlikely to run________and buy one.

　　答案　1.to　2.With　3.in　4.into　5.to　6.with　7.on

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