However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter haw famous the product’s origins is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial（最初的）attention dies down, consumer interest might fade, loyalty (忠诚) returning to tried-and-true labels.

　　Today, celebrities face ever more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s （自我的）potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion-like celebrity – has always been temporary.

　　69. Fashion magazines today ________.

　　A. seldom put models on the cover

　　B. no longer put models on the cover

　　C. need not worry about celebrities’ market potential

　　D. judge the market potential of every celebrity correctly

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