Whatever the benefits, it seems clear that IP rights in general, and broadcasting rights in particular, will continue to play a key role in bringing in funds. If past experience is anything to go by, Rio 2016 not only promises new sporting achievements, but also the breaking of new records in terms of profits produced from the sale of broadcasting and other media rights.
【文章大意】文章主要介绍了巴西保护知识产权的World Cup Law和Pele Law。
1. The 2016 Olympics .
A. promises to break many records
B. will experience challenges in funding
C. promises to be the greatest in history
D. will bring great benefits to Brazil
【解析】选D。推理判断题。根据第一段的Brazil has taken steps to increase the economic profits by safeguarding the interests of broadcasters and funders. 可知, 巴西将会从2016年奥运会中获得经济增长。故选D。
2. The World Cup Law and the Pele Law are different in that .
A. the former is stricter than the latter in protecting IP rights
B. the World Cup Law allows the media more freedom to use the images
C. the former applies to advertising while the latter marketing
D. the Pele Law bans more unauthorized association with the event’s marks
【解析】选A。推理判断题。根据第三段的The Brazilian World Cup Law goes much further in protecting the interests of right owners than Brazil’s pre-existing legislation in this area, the so-called Pele Law. 以及下文可知, the World Cup Law比the Pele Law在保护知识产权方面更严厉。
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