The authors gained these insights from interviews with a sample of French consumers who talked about their experiences with the places they most treasure:Cafés,restaurants,department stores,concert halls,and libraries.The final phase of the study focused on patrons of a particular French wine bar.
The authors also found that once consumers bond with a commercial space,they are willing to make efforts or sacrifices to support it.Satisfied customers may pay higher tips,volunteer to help the business,and serve as ambassadors,linking other consumers to the business.“Consumers treat their special place as a treasured gift and in return want to support the establishment beyond what is expected of them as customers,”the authors concluded.
6.Which of the following does NOT contribute to consumers’ attachment?
A.Splendour.
B.Familiarity.
C.Authenticity.
D.Safety.
7.Where was the study probably carried out?
A.America.
B.China.
C.France.
D.Unknown.
8.The last paragraph mainly deals with ________.
A.extra reward from attached consumers
B.the importance of treating consumers well
C.how to develop bonds with consumers
D.the relationship between consumers and commercial places
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