Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air. 13.Television sport programs on weekend afternoons

　　. A. result in more sport event

　　B. get more viewers to play sports C. make more people interested in television

　　D. bring more money to the television networks 14.Why would weekend afternoons become dead time without sport programs? A. Because there would be few viewers

　　B. Because the advertisers would be off work C. Because television programs would go slowly

　　D. Because viewers would pay less for watching television 15.In many families, men make decision on

　　. A. holiday

　　B. sports viewing

　　C. television shopping

　　D. expensive purchases 16.The ratings are not important for golf and tennis programs because

　　. A. their advertisers are carmakers

　　B. their viewers are attracted by sports C. their advertisers target at rich people

　　D. their viewers can afford expensive cars 17.What is the passage mainly about? A. Television viewers are determined by male viewers B. Rich viewers contribute most to television companies C. Sports are gaining importance in advertising on television D. Commercial advertisers are the major sponsors of sport event

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