Psychologists at Yale and the University of California, San Diego studying the unconscious influence of names say a preference for our own names and initials—the ?nameletter effect?—can have some negative consequences.
Students whose names begin with C or D get lower grades than those whose names begin with A or B; major league baseball players whose first or last names began with K are significantly more likely to strike out.
Assistant professors Leif Nelson of UCSD and Joseph Simmons of Yale have conducted five studies over five years using information from thousands of individuals.
“The conscious process is that baseball players want to get a hit and students want to get A's,” Nelson says. “So if you get a change in performance in agreement with the nameletter effect, it clearly shows there must be some unconscious desire operating in the other direction.”
The researchers' work supports a series of studies published since 2002 that have found the “nameletter effect” causes people to make life choices based on names that resemble (类似) their own. Those studies by Brett Pelham, an associate professor at SUNY University, have found that people are disproportionately (不定比例地) likely to live in states or cities resembling their names, have careers that resemble their names and even marry those whose surnames begin with the same letter as their own.
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