C．make more people interested in television

　　D．bring more money to the television networks

　　2. Why would weekend afternoons become dead time without sport programs?

　　A．Because there would be few viewers.

　　B．Because the advertisers would be off work.

　　C．Because television programs would go slowly.

　　D．Because viewers would pay less for watching television.

　　3. In many families, men make decisions on ________.

　　A．holiday trips

　　B．sports viewing

　　C．television shoppingD．expensive purchases

　　4. The ratings are not important for golf and tennis programs because ________.

　　A．their advertisers are carmakers

　　B．their viewers are attracted by sports

　　C．their advertisers target at rich people

　　D．their viewers can afford expensive cars

　　5. What is the passage mainly about?

　　A．Television ratings are determined by male viewers.

　　B．Rich viewers contribute most to television companies.

　　C．Sports are gaining importance in advertising on television.

　　D．Commercial advertisers are the major sponsors of sport events.

　　【要点综述】本文讲述的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看，给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。

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