B．To stress the unusual tradition of Sparrow.

　　C．To learn about customers' spending power.

　　D．To meet the challenge from Marcy's restaurants.

　　74．The TV ads of Sparrow ________．

　　A．changed people's views on pop stars

　　B．amused the public with original songs

　　C．focused on the superiority of its products

　　D．influenced the eating habits of the audience

　　75．What was Pearson's achievement as a CEO?

　　A．He managed to pay off Sparrow's debts.

　　B．He made Sparrow much more competitive.

　　C．He helped Sparrow take over a company.

　　D．He improved the welfare of Sparrow employees.

　　【要点综述】 这是一篇说明文。文章主要介绍拥有200家餐馆的Sparrow连锁快餐店从衰退到重生的过程。Pearson为此作出了很大的贡献。

　　71．C　考查细节理解。从第一段的“And to make matters worse, its new owner had no plans to give it the funds it required.”可知，新的管理者没有计划给予它所需要的资金。故选C。

　　72．D　考查词义猜测。从本句的“which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast－food chains were unwilling to turn away from them.”前后对比，them 是指other fast－food chains。故选D。

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