天津市蓟县2016届高考英语一轮阅读理解专题选练（10）_高考复习指南

天津市蓟县2016届高考英语一轮阅读理解专题选练（10）

　　61．D　细节理解题。第二段第二句“这意味着做365件不同的环保事情”，说明他们困难的原因是需要做不同的环保任务，所以选D。

　　62．A　推理判断题。根据倒数第二段第一句“我们完全改变了生活习惯”及倒数第二段剩下的内容可知选A。

　　63．B　推理判断题。根据最后一段中描述“我们思想已经在改变，我们相信我们的确有能力改变，帮助这个星球”，说明这对夫妇将来还会继续他们的计划。

　　C7 [2017·山东卷] ----D

　　Sparrow is a fast－food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast－food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

　　Sparrow failed to grow for another two years, until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast－food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

　　Pearson faced a battle over the future of the Sparrow brand. The chain's owner now favored rebranding Sparrow as Marcy's restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers' spending power. Finally, the owner accepted his idea.