The campaign itself changed the traditional advertising style of the fast－food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.

　　Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额)．

　　These efforts paid off, and Sparrow soon became one of the most successful fast－food chains in the regions where it operated.

　　71．Which was one of the problems Sparrow faced before Pearson became CEO?

　　A. The number of its customers was declining.

　　B. Its customers found the food unhealthy.

　　C. It was in need of financial support.

　　D. Most of its restaurants were closed.

　　72．What does the underlined word “them” in Paragraph 2 refer to?

　　A．Customers of Sparrow restaurants.

　　B．Sparrow restaurants.

　　C．Customers of other fast－food chains.

　　D．Other fast－food chains.

　　73．For what purpose did Pearson start the advertising campaign?

　　A．To build a good relationship with the public.

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