The Little Apple phenomenon, both home and abroad, can be more easily understood and judged if we look at it from a business perspective rather than a cultural perspective. The professional promoters behind the duo have developed a clear strategy to promote the duo and their works, not just this particular song. Little Apple was originally released to promote the duo抯 film Old Boys: The Way of the Dragon.
lFrom the very beginning a viral marketing strategy was used to promote the song, which immediately went viral on the Internet due to its repetitive rhythm, easy-to-remember lyrics, simple and funny dance and, most importantly, grass roots nature. The video accumulated more than 1 billion hits on China’s major video websites.
Although the song was generally dismissed by music professionals who criticized it as 搈usical junk food? Little Apple抯 popularity nationally paved the way for promoting the duo internationally.
1. The writer抯 attitude to the song of Little Apple is ___ideo_____.
A. opposed
B. negative
C. objective
D. critical
2. What do the underlined words “the duo” in Paragraph 2 refer to?
A. Little Apple.
B. Chopsticks Brothers.
C. Zhang Jie.
D. American singers.
3. We can learn from the passage that ________.
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