This is odd. Most carmakers want to identify and fix problems speedily despite having to bear the cost of buying and fitting a new component. A small part can do great harm, if bad publicity leads to reputation collapse, lost sales and law suits, including heavy penalties. Appearing to put profits before safety is an invitation to battering a firm’s shares, as GM has discovered.
So far Ms Barra has handled the situation well. She seems to have acted as soon as she found out something was wrong. GM has appointed a worldwide safety president to cut through the process that may have delayed investigation and action. And in a sweeping housecleaning, GM has recalled another 2 million vehicles in America alone. GM looks set to accept moral, if not legal, responsibility. The terms of its exit from bankruptcy give immunity to lawsuits for injuries arising beforehand. But GM is likely to compensate survivors’ and victims’ families anyway.
It is not yet clear how much of a hammering GM will take. But hours before Ms Barra’s meeting with Congress, the Insurance Institute for Highway Safety issued a greatly desired “Top Safety Pick” for the new Chevrolet Malibu, one of a growing number of well-received cars from GM.
【文章大意】本文主要介绍的是通用汽车公司的新老板Mary Barra上任后遇到的机遇和挑战, 以及她是如何应对危机的。
5. When Mary Barra took office, there was plenty more room for GM’s improvement in that ________ .
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