When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.

　　The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

　　It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

　　The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool（傻子）can make soap, but it takes a genius（天才）to sell it.”

　　56．Which of the following may trick a shopper into buying a product according to the text?

　　A. The cost of its package.

　　B. The colour of its package.

　　C. The price of the product.

　　D. The brand name of the product.

　　．Which of the following is the key to the success in product sales?

　　A. The way to promote goods.B. The discovery of a genius.

　　C. The team to produce a good product.

　　D. The brand name used by successful producers.

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