Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(拱门).
1. This passage mainly talks about .
A)the development of fast food services B)how McDonald’s became a billion-dollar business
C)the business careers of Mac and Dick McDonald
D)Ray Kroc’s business talent
2. Mac and Dick managed all of the following businesses except .
A) a drive-in C) a theater
B) a cinema D) a barbecue restaurant
3. We may infer from this passage that
.
A)Mac and Dick McDonald never became wealthy for they sold their idea to Kroc
B)The location the McDonalds chose was the only source of the great popularity of their drive-in
C)Forty years ago there were numerous fast-food restaurants
D)Ray Kroc was a good businessman
4. The passage suggests that .
A)creativity is an important element of business success
B)Ray Kroc was the close partner of the McDonald brothers
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