Too late. The story line was already set. And the surprise nature of the moral values result boosted its allure for the commentariat. When the newspapers could finally write definitive headlines, the notion that moral values were a synonym for various conservative positions became a given -- as did its decisive effect on the outcome of the contest. “Faith, Values Fueled Win,” reported the Chicago Tribune. “Moral Values Decide Election,” the Tri-Valley Herald in Northern California told its online readers.
From the modest experiment of one exit-poll question, a Unified Theory of Election 2004 was hatched. Pundits began to spread the word.
Some reporters were even apologetic for missing the big story. “Somewhere along the line, all of us missed this moral values thing,” said CNN’s Candy Crowley in a speech to a Florida audience.
- How story of 2004 election hinged on one exit poll, SFGate.com, December 6, 2004.
2. Donald Trump has beaten Hillary Clinton in the race to be president of the United States.
Much of the narrative ahead of the election had been that Mr Trump was supported by angry, white men. To get an insight into which groups actually voted for him, you can look at the exit poll conducted across the country by Edison Research for the National Election Pool, a consortium of ABC News, The Associated Press, CBS News, CNN, Fox News and NBC News.
It is very difficult to get a genuinely representative sample of how more than 120 million people have voted. It is a big survey - of almost 25,000 voters - and they are the best figures available, but they should be used with caution.
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