Bolder plans are also said to be on the horizon. Member of the International Olympics Committee (IOC), Yang Yang, is taking steps to bring skiing to the hot and humid south. Having already set up a facility in Shanghai, Yang believes that winter sports should not be limited to the country's north.

"Consider Los Angeles, it has one of the best training facilities up to date. Including top teams playing in the National Hockey League (NHL), figure skating, free style skiing, and others," she said.

Business researcher and head of the sports department at Peking University Yi Jiandong says steps can be taken to ensure that winter sports are possible, regardless of climate-related difficulties. He states that with the advances in technology, winter sports will definitely not be geographically limited. Man-made snow, portable and indoor ski fields are all said to be in the cards for the future development of winter sports across the country.

Facilities across the country are expecting to welcome more seasoned skiers, beginners, investors, and international crowds as this phenomenon expands. Committed to inspiring 300 million people to join winter sports, local governments across the country are going all-out to push winter sports forward. Even though ski culture is relatively new to China in comparison developed countries, people and businesses are bracing for a snowstorm of winter sports fury.

(translated by Xu Xinyuan and edited by Spencer Musick)

【体坛英语资讯：Chinas winter sports industry ushers in golden age】相关文章：

★ 体坛英语资讯：Vultures circling over Federer

★ 体坛资讯：China smash Malaysia 5-1, Indonesia overcome Bahrain 2-1

★ 娱乐英语资讯：Malawin court delays Madonna adoption case hearing

★ 娱乐英语资讯：TV viewership still down in wake of 100-day writers strike

★ 体坛英语资讯：China ravages U.S. D-League team at Stankovic Cup

★ 娱乐英语资讯：Movie chief testifies in Hollywood wiretap trial

★ 娱乐英语资讯：Jake Gyllenhaal to propose to Reese Witherspoon

★ 体坛英语资讯：Tyson Gay: The fastest sprinter in Osaka

★ 体坛英语资讯：Hurdler Liu to skip Golden League for Games

★ 体坛资讯：Yao Mings will have special beds to fall on during Olympics