News stories in the San Francisco Examiner were written with force, energy and excitement. Some stories were written to shock readers and affect them emotionally. However, the stories were simple and easy to read.
Mister Hearst believed in doing whatever it took to get readers. His newspaper policy was: make the news complete; print all the news; shorten it if necessary, but get it in. That became the policy in newsrooms across America.
VOICE ONE:
By eighteen ninety-one, the San Francisco Examiner had three times more readers and advertisers than when Mister Hearst took control of the newspaper. In less than five years, William Randolph Hearst made the new San Francisco Examiner a huge success.
Mister Hearst repeated his success in New York City. He borrowed five million dollars from his mother to purchase a second newspaper, the New York Journal. In his first two months, he increased the number of copies sold from thirty thousand to one hundred thousand.
Joseph Pulitzer was a very successful publisher in New York. Mister Hearst shared Mister Pulitzer's excitement and energy about the newspaper business.
During the eighteen nineties, Mister Hearst and Mister Pulitzer began a fierce newspaper war. Mister Hearst hired many reporters from Mister Pulitzer's New York World newspaper. He paid them more than two times as much as they had been earning. He also reduced the price of his newspaper below Mister Pulitzer's.
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