The moral? Don’t take temporary, fleeting success so seriously. In other words, don’t take your foot off the pedal just yet.

Still in other words, keep plugging away, before you accomplish anything of substance.

Real success, that is.

Alright, here are recent media examples:

1. Switzerland limped out of the World Cup on Friday after a campaign that began with shock and promise but ultimately ended with a team crippled by unusually high expectations.

A surprise 1-0 victory over European champions and Group H rivals Spain seemed the perfect way to begin a World Cup campaign and a place in the last 16 suddenly looked attainable with games against Chile and minnows Honduras to come.

In reality, it was a false dawn. Ottmar Hitzfeld’s Swiss side had defended astutely against Spain but their unlikely winner was a lucky sucker punch that rose their country’s ambitions way beyond the squad’s means.

A disappointing 1-0 defeat to Chile, in which a distinct lack of firepower became an increasing hindrance to the side, followed with critics calling for a more attacking approach to satisfy the needs of fans still sniffing a second round spot.

On Friday, the Swiss needed a victory by two goals to ensure their progression in the tournament and they had the best possible opportunity to do it against a Honduras side without a point or goal from their first two matches.

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