This is the case with the late Steve Jobs and Apple. When Apple hired the Jobs to run the company for a second time, of course, they did not have to read his CV – everybody knew he had a proven track record with the company. Sure, at one time of his career he may have quarreled with ferocity with the board and perhaps were a bit inadequate in maintaining relations with everyone – otherwise he wouldn’t be chased out in the first place – but everyone, top to bottom, at Apple, knew who Mr. Jobs was. They knew what he represented and stood for.
And sure enough, he proved everybody right. He did it once, and he did it again, saving Apple from the brink of becoming a second-rate company.
But alas, he could not save himself from premature death. He could cure Apples ills and woes, but could not cure himself of cancer.
Perhaps he should have paid more attention to his own health instead of Apple’s sales.
Anyways, I’m not here to bemoan either Jobs’s early passing (too late for that) or praise Apple’s astronomical sales (not interested). I’m only using his example to show you how to put “proven track record” in good use. In other words, Jobs may have a proven track record with Apple in terms of innovations and sales, he was not someone with a good track record medical-wise, where taking good care of one’s health is concerned.
Alright, let’s swiftly turn to media examples of other people and their track records:
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