Well, they may not need it, but who are we to judge?
I mean, what do you expect? Do you expect the Chinese nouveau riche to read Shakespeare?
I’m afraid the Chinese wealthy are merely doing what they know what to do with their money, like people elsewhere who flaunt their wealth in this way. That is, not on edifying themselves by learning an inspiring art, but then you can say the same about the rich in the West also, as Schumpeter points out in the same issue (Business has much to learn from arts, The Economist, February 17, 2011):
Many businesspeople, for their part, assume that artists are a bunch of pretentious wastrels. Bosses may stick a few modernist daubs on their boardroom walls. They may go on corporate jollies to the opera. They may even write the odd cheque to support their wives’ bearded friends. But they seldom take the arts seriously as a source of inspiration.
I mean, how can you be nitpicking when, even though the Chinese rich may be armed to their golden teeth with cash, their mind, like the fourth or fifth house they own, remains largely empty?
Anyways, the thing to remember today is the word “bling”, and here’s another example for you to see it in use (The Rich In Washington Will Drop Plenty Of Money On Bling, WUSA.com, February 24, 2011):
If diamonds are forever, then the Washington’s wealthiest are set. Dropping $100,000 on a necklace might seem ridiculous to the average shopper. But it’s just another day in the life of DC’s other half.
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