Anyways, here are recent media examples of people in their sweet spots:
1. The Elliotts want to take the term “home office” to the next level.
The husband and wife team of Loren and Teresa Elliott are the owners of F1 Information Solutions, a new home-based operation designed to aid small business owners by improving their websites, optimizing their web traffic, transcribing dictation and aiding in other logistical office tasks.
Basically, if it can be done on a computer by an employee, the Elliotts can fill that gap for the entrepreneur.
“We help independent businesses or entrepreneurs get more customers using the Internet,” Loren Elliott said. “Our target clients are businesses who need help, but who are small enough where they don't want to hire an employee to do the job.”
Loren, who has been in the technology field since the 1980s, is in charge of the technology and Internet part of the business. His sub-section of F1, called Web Ranking Solutions, is primarily focused in increasing hits to existing websites. Through a process called website search optimization, Elliott said he is able to make sure the business owner’s site will show up on page one for related searches on popular search sites such as Google.
“When somebody gets on Google, how often do they go past page one? It’s important for that business owner to be there,” Loren said. “You need to find that sweet spot where people are finding what you’re offering.”
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