In late 2017, Kushner stopped working with Hiltzik and began working with Roxanne Donovan, a PR maven the Observer once described as a “younger, sexier Howard Rubenstein.” Kushner also hired Harriet Weintraub, who has a specialty PR company for real estate and luxury brands, before hiring Risa Heller, a former press aide to notoriously media-savvy Sen. Chuck Schumer (D-N.Y.), in November 2017.
Heller represented Kushner personally until this January, when he took an official role in the White House. She still represents his family company, where Jared has resigned his role in the family business and divested his ownership in some of the company’s businesses. Donovan, Hiltzik and Weintraub declined to comment for this story; Heller declined to comment beyond statements offered as a spokesperson for Kushner Companies.
Kushner now faces his greatest PR struggle yet, as the son-in-law and a senior adviser to a historically unpopular president whose flagship issues so far have included attempting to strip health care from millions of Americans and impose a constitutionally dubious immigration ban. Donald Trump has given Kushner a comically large set of responsibilities ― from setting American foreign policy in the Middle East to ending the opioid epidemic to revolutionizing the operations of the entire U.S. government.
While Trump dictates policy by Twitter and spends most of his time making impossible promises, Kushner is rarely quoted on the record. His few public statements consist of bland generalities and unwavering support for his father-in-law. Kushner rarely speaks on camera, a point “Saturday Night Live” recently mocked by having Jimmy Fallon play him for an entire sketch with no lines. A source close to Kushner said it’s simply part of his personality to let his actions speak for him.
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