Strange bedfellows?_其他_趣味英语-查字典英语网

Strange bedfellows?

And when they did, they made strange bedfellows – and neither had any sleep in peace, you bet.

Naturally that type of fellowship never lasts, as you can imagine.

“Strange bedfellows”, by the way, was coined or at least popularized by none other than the great William Shakespeare. In Tempest (1610), he wrote the famous “misery acquaints a man with strange bedfellows”:

Legg’d like a man! and his fins like arms! Warm, o’ my troth! I do now let loose my opinion, hold it no longer: this is no fish, but an islander, that hath lately suffer’d by a thunder-bolt. [Thunder.] Alas, the storm is come again! My best way is to creep under his gaberdine; there is no other shelter hereabout: misery acquaints a man with strange bedfellows. I will here shroud till the dregs of the storm be past.

Alright, here are two recent media examples of such odd couples:

1. At first blush, it seemed an odd pairing: Crispin Porter + Bogusky, the ad agency whose calling card was edgy Burger King ads featuring a King with an immobile face, and Kraft Macaroni & Cheese, a product best known as comfort food for kids.

Yet the two admittedly disparate parties made it work. The Kraft brand proved it could adapt to the social media age, and Crispin showed it could work its magic on any brand.

It all started in March 2010, when Kraft brought the agency on board. “We were absolutely looking for a creative approach,” says Noelle O’Mara, senior brand manager on Kraft Mac & Cheese, who dismissed the idea that the two were strange bedfellows. “Over time, this brand really started to stand for kid food, but we felt everyone should feel permission to enjoy it, not just kids.”