Out on a limb?_其他_趣味英语-查字典英语网

Out on a limb?

“These are cities and these are teams that are responsible for the great popularity, to a large degree, that we now enjoy in the game. Well, these people, these cities and the people in these cities, baseball fans, should not be left out in the cold. That’s all I’m saying.

“It’s important that the people and the cities that I just mentioned and many more have just as much chance to hope and dream about their team winning a World Series as anybody else,” Williams said. “Right now, that’s not happening.”

This concern comes at an interesting time for Williams, whose White Sox enter 2011 with a franchise-record $125 million payroll. Although Williams is comfortable with the team assembled, he’s not comfortable with that lofty total of money spent.

“We’re out on a limb, but that’s our choice,” Williams said. “We made the choice in an effort to give our fans hope and give ourselves a chance to compete for a championship.

“If things don’t fall our way, if we don’t get the support, we’ll lose money. We’re going to lose money, but we’ve gone into this knowing how long can you do that, how much can you absorb? Well, I don't have the answers to those questions just yet. We made this decision, but it’s a risky proposition.”

- GM Williams stands by Pujols comments, MLB.com, February 22.

3. Some final thoughts on PR

1. Be authentic – Nobody likes being spun. Nobody likes talking to a robotron who spews out corporate BS again & again like a politician on a Sunday morning talk show avoiding the questions. Talk like a human. Give real answers. Show a sense of humor and humility. I notice, for example, that some CEO’s on Twitter never do anything but parrot their companies’ news. I find this so inauthentic. And then others will send out company info but occasionally show a human side. Always more appealing. That’s why keeping a personal blog is so great.