- Call the question, The Martha’s Vineyard Times, October 5, 2006.
2. straight and narrow:
Which of these three events, all from the last week, most clearly signalled that the US election is underway?
a) Mitt Romney’s decision, on Tuesday, to pool resources with the RNC.
b) Obama’s decision to call out his rival by name for the first time when addressing the Newspaper Association of America on Tuesday.
c) The president’s brief televised introduction of the 1962 film To Kill a Mockingbird on the USA Network channel on Saturday night.
The answer, as any seasoned politico will tell you, is the third event. The first is just economics and the second is forgotten within a news cycle. But no election is complete without movie endorsements. The election of 2008, in the end, boiled down to a battle of the Brandos: on the one hand, Marlon Brando making us an offer we couldn’t refuse in The Godfather (Obama’s favourite film), versus Marlon Brando in Viva Zapata! (John McCain’s favourite film) making us an offer you couldn’t quite understand, in a thick Mexican accent. Nothing told you more about the way the election was going than that face-off between the stealthy and the florid.
Obama’s choice of the Harper Lee classic was a deft, multivalenced piece of branding-by-association. After weeks of the networks squeezing the Trayvon Martin case for the last drop of controversy, the president aligned himself with a much-loved classic whose message on race comes wrapped in a sweet nostalgia for small-town values.
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