Its circulation was around 420,000 when it debuted.

Wang Peng, a Wuhan-based brand-marketing expert, said Puzhi lost ground in the market mainly due to its unclear orientation.

"The magazine wanted to be family-oriented, but in China, values of parents and children might vary a lot. It also aimed to attract high-end readers using its overseas background," he said. "Puzhi hoped to win the two groups but neither of them has been pinned down."

Questions:

1. What magazine may be leaving China?

2. What is the name of the Chinese version?

3. Why is the magazine struggling?

Answers:

1. Reader's Digest.

2. Puzhi.

3. Unclear readership targets and weak promotion.

About the broadcaster:

Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.

【Well-known US magazine may be quitting Chinese market】相关文章：

★ A more travel-friendly globe awaits Chinese

★ Police nab gang smuggling guns

★ Rent hike may close popular restaurant

★ New Zealand artist ponders what dreams may come in China

★ Geithner may discuss Iran sanctions on Beijing trip

★ Storms wreak havoc in Midwest US, killing at least 12

★ Made in China: Boeing, Airbus and Comac jets

★ Veteran stars come up big at SAG

★ High winds warning for weekend

★ Well-behaved prisoners allowed to celebrate festival at home