Its circulation was around 420,000 when it debuted.

Wang Peng, a Wuhan-based brand-marketing expert, said Puzhi lost ground in the market mainly due to its unclear orientation.

"The magazine wanted to be family-oriented, but in China, values of parents and children might vary a lot. It also aimed to attract high-end readers using its overseas background," he said. "Puzhi hoped to win the two groups but neither of them has been pinned down."

Questions:

1. What magazine may be leaving China?

2. What is the name of the Chinese version?

3. Why is the magazine struggling?

Answers:

1. Reader's Digest.

2. Puzhi.

3. Unclear readership targets and weak promotion.

About the broadcaster:

Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.

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