It has opened more than 6,000 stores since it entered the Chinese mainland market in 1997.
"Sports have become more and more popular here. We are optimistic about medium- and long-term development in China," Currie said.
In April, Nike - the world's biggest sporting goods company - reported a 21-percent increase in Chinese sales for its fiscal third quarter, which ended in February.
According to Research and Markets, a US market researcher, with rising per capita disposable incomes, Chinese people's demand for sportswear products, including sports shoes and garments, soared in recent years. In 2011, the sportswear market in China was worth 124.7 billion yuan ($19.57 billion).
In China, brands such as Nike, Adidas, Kappa, Puma and Fila occupy the high-end space, while the medium-level space is dominated by domestic companies like Li Ning and Anta.
In the below 200-yuan market, the leading players are Xtep, Peak, 361 and ERKE, according to Research and Markets.
Questions:
1. What is Adidas planning for China?
2. Where will the new stores be located?
3. How many stores do they have in China now?
Answers:
1. An aggressive push into lower-tier cities with 600 new stores.
2. Western and northwestern parts of China.
3. It has opened more than 6,000 stores since it entered the Chinese mainland market in 1997.
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