Prices make feathers fly for Angry Birds' merchandise_美文

Prices make feathers fly for Angry Birds' merchandise

Peter Vesterbacka, the company's global chief marketing officer, has declined to reveal the sales figures of online and physical stores. But he said the Shanghai store marks the first in a chain of 25 scheduled to open in the country by the end of this year.

The company showed its commitment to China by establishing its first overseas operation in Shanghai, where the research, marketing and sales of Angry Birds-related products is conducted.

"We are delighted to be fully operational in China. China has great potential for growth but just as exciting is the opportunity to build a creative franchise, a marriage of virtual and real life, that is special for China and exciting for our Chinese fans," Vesterbacka told China Daily.

Questions:

1. Which company is the producer of Angry Birds?

2. How much does an official Angry Birds iPhone case cost?

3. How many Angry Birds stores are scheduled to open in China by the end of the year?

Answers:

1. Rovio Entertainment.

2. 138 yuan.

3. 25.

About the broadcaster:

CJ Henderson is a foreign expert for China Daily's online culture department. CJ is a graduate of the University of Sydney where she completed a Bachelors degree in Media and Communications, Government and International Relations, and American Studies. CJ has four years of experience working across media platforms, including work for 21st Century Newspapers in Beijing, and a variety of media in Australia and the US.