Chocolate makers seek sweet success in China_美文

Chocolate makers seek sweet success in China

"My view is that China has a huge potential market, and we feel that we should allow Chinese consumers to feel the chocolate experience," said Mohamed Elsarky, international general manager at Godiva.

The Belgian chocolate brand opened a shop in Shanghai's Xintiandi entertainment complex in 2010 and began offering fancy, high-priced chocolate, pastries, ice cream and hotpot dishes in a garden villa setting. Since the brand came to China three years ago, 21 Godiva retail shops have opened in the country.

West Africa, the source of nearly three quarters of the world's cocoa, is likely to produce 2.8 million metric tons of cocoa in the 2017-13 season, up from the roughly 2.7 million tons produced the previous season, according to Reuters.

Questions:

1. How much chocolate do people in China consume?

2. What about people in the UK and Japan?

3. Where does three quarters of the world’s cocoa come from?

Answers:

1. 200 grams a year.

2. 12 kilograms and 2 kilograms.

3. West Africa.

About the broadcaster:

Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.