Media coverage of the supermarket stunt has made Sanchez Gordillo a national celebrity.

On Thursday he begins his trek from Jodar and plans to march across the region to persuade other local leaders to refuse to comply with government reforms.

He plans to tell mayors to skip debt payments, stop layoffs, cease home evictions and ignore central government demands for budget cuts, a message that infuriates Prime Minister Mariano Rajoy's government as it tries to convince investors in Spanish bonds that he can fix the battered economy.

About the broadcaster:

Lee Hannon is Chief Editor at China Daily with 15-years experience in print and broadcast journalism. Born in England, Lee has traveled extensively around the world as a journalist including four years as a senior editor in Los Angeles. He now lives in Beijing and is happy to move to China and join the China Daily team.

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