In short, do not always buy in to everything you read because, in the final analysis, it is you, a member of the general public, who will have to pay the price.
Alright, here are media examples of people buying in to something, an idea, a theory, philosophy, etc:
1. Richard Turner, director of marketing and fundraising at SolarAid, has worked in charity fundraising for more than 20 years and believes that admitting failure is the first stage to unlocking innovation. “We’ve started to realise that problems are a real opportunity to engage partners so rather than hide problems, our skill is defining them and sharing them – both internally and with the world.”
The charity recently had a problem where a cyclist fundraiser needed to auction a famous photographer’s prints but needed a storage area first, “so we put the problem out on Facebook and within 24 hours we had someone who not only could store them, but could sort out an exhibition and auction the prints,” Turner says.
Although SolarAid is a small charity with about 10 London staff and a turnover of about £2.5m, it has more than 15,000 followers on Facebook and this response is prompting the charity to develop a problem page on its website, covering issues from smaller specifics to large, logistical issues.
Trusting staff to express themselves freely can also spark innovation, says Turner: “We’re trying to encourage our staff to communicate freely so any member of staff can set up and run a blog or Twitter linking from our homepage – we don't dictate what they have to say. So instead of having a bottleneck of content [to be vetted by internal communications staff], staff are self-editing.”
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