Halo effect?_其他_趣味英语-查字典英语网

Halo effect?

Now that it’s gained that reputation, it finds it easy to market new products. In the same way we look at people wearing a halo and believe they can do no wrong, we think the next line of Apple products will be as good as those that came before.

That is bias in Apple’s favor. It can be misleading. I, for one, don’t find the iPod easy to use at all. It never allows you to load or remove a file without raising a major fuss. Someone gave me an iPod as a present. I played with it for a few days and eventually abandoned it, and I think, for good. I don’t think I’m going to buy an Apple product any time soon because of that experience. Its difficulty to use makes me think poorly of Apple as a whole.

Call it the halo effect in reverse, but you get the point.

I’m in the minority, of course. For a lot of Apple owners, their gadgets have not lost any luster at all. To them, Apple’s halo is as shiny as ever.

Just a warning though. Before you guy the next line of Apple products, beware and think twice. Apple’s halo, as the halo of anything or anyone, can be misleading.

Alright, here are media examples of “halo effect”:

1. iPhone owners may grouse about AT&T’s service, but the “halo effect” of Apple’s smartphone significantly boosts the U.S. carrier's customer satisfaction levels, not just its revenue, an analyst said today.

“Consumers experience services through devices, so if they love the device, they’re going to love your service,” said Carl Howe, director of consumer research with the Yankee Group. “That’s not intuitive.”