Low-hanging fruit?_其他_趣味英语-查字典英语网

Low-hanging fruit?

In our headline example, the US economy is said to have run out of the so-called “low-hanging fruit”. That means there’s nothing left that’s easy for the government to do now policy-wise in order to revive the economy. Everything easy they need to try, they’ve done before.

I’m not suggesting the Obama Administration will do nothing now – which is probably a good thing for a lot of people. They will find something to do. In fact, they’ll find a lot to do. They feel it is their job to meddle.

Anyways, nothing they do now is going to do much help because, according to the economist being quoted, the easy solutions have simply been exhausted.

Apparently, according to our economist, for the economy to revive and prosper, the United States needs something drastic, like, a huge tax reduction or a major invention or innovation, such as the advent of Windows 95 or Henry Ford making cars cheap enough for the masses to buy.

Or something like that – in so far, that is, as interpreting “low-hanging fruit” is concerned.

Alright, let’s read a few more media examples to get a firm grip of the phrase:

1. Press Releases are the low-hanging fruit of advertising because they often garner free advertising from news papers, radio & TV.

Media needs content. Business announcements, human interest stories, community activism, events, etc., are the kinds of topics news reporters, producers and directors need in order to keep their products interesting to the public. Therefore, they depend, no they are dying for fresh, relevant and interesting content. If you’re wanting to get the word out about your product or service there may not be a more efficient and cost effective method than a well written, properly placed and appropriately timed press release, business announcement or media alert. Here are the basics: