A press release should only be 1-2 pages max. It should always answer the 5 W’s - who, what, when, where and why. It should include a quote or two and the exact contact info for the public and reporter that many want to conduct a follow up interview.
Next, you must have a very good media list. These days, email press releases are preferred over fax press releases because the content can be copied and pasted rather then retyped. Your list need to be updated regularly to make sure you’re not getting a lot of bounce backs.
Lastly, you should use the content created for your press release in as many web-based resources as possible such as your blog, website news, Facebook page, etc.
- Press Releases are the Low-Hanging Fruit of Free Advertising, March 4, 2017, NavigationAdvertising.com.
2. GETTING the fruit from branches closer to the ground is the easy option in sales, business, politics and writing.
Low-hanging fruit is popular in the commercial world, where it is used to identify the quickest business to acquire. The harder climb to the top of the tree of life takes longer. The phrase has crossed into journalism via the business pages, where it appears up to 400 times a month across the world.
“With the low-hanging fruit gone, the gains to productivity from the likes of the internet are relatively smaller,” (Wall Street Journal, July 25).
“This year, the incumbent is again the favourite, but such low-hanging fruit may not seem so easy to find,” (Barron’s, July 9).
【Low-hanging fruit?】相关文章:
★ 五项要点助你进步
最新
2020-09-15
2020-08-28
2020-08-21
2020-08-19
2020-08-14
2020-08-12