“Australia is seen as cool, it's seen as having an enormous range of talented professionals in film and telly,” says Mason, who has returned home after being chief executive of the New Zealand Film Commission.
“We need to show that our talent could make any film here and go off shore. They can go either way; it should be fluid and they don't have to go away to have a career. Staying here doesn’t mean just doing a kitchen-sink drama. They can do anything here.
“We’ve got to make that possible and it is possible.”
Mason, a former executive with the Universal studio and Polygram Filmed Entertainment during its golden years making films such as Trainspotting and The Usual Suspects, will undertake a national roadshow before Christmas to hear the thoughts of people in the film, TV, digital and videogame sector.
He says tackling the problems of distribution of Australian content, on new platforms, theatrically and internationally, is the priority. “I am really keen to look at what is the appropriate distribution for the content that we're making. How does it get seen, because that is our obligation to the taxpayer in all sorts of ways, and for the producers and creators to make a buck.
“I don't think traditional distribution is working effectively for most Australian films because most of them are smaller arthouse films, and that’s tricky. And TV is still the dominant force, free-TV, but that is changing. Piracy obviously exercises a lot of people, and they’re tied together, so that has to be high on our list, too, but looking at them as one issue.”
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