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Push the envelope

In other words, it won’t always be the same old, same old.

Alright, here are media examples of people who push the envelope:

1. Steve Jobs pushed the envelope many times when it came to product design, and the results weren’t always pretty. Here are seven products created under his direction that failed commercially or functionally:

1). Apple III (1981) — The successor to the very popular Apple II was focused on business users and priced accordingly. Unfortunately, the hardware was unreliable. Apple lost the business market to the IBM PC, launched the same year, and a rapidly expanding market of PC clones.

2). Lisa (1983) — The first commercially produced computer with a graphical user interface cost $9,995 when it launched. It quickly fell into the shadow of the cheaper Macintosh, launched a year later.

3). NeXT Computer (1989) — Jobs’ venture after being forced out of Apple created a computer that was in many ways ahead of its time, but in the vein of the Apple III and Lisa, it was also too expensive to catch on with mainstream users….

- 7 products Steve Jobs got wrong, AP, October 6, 2011.

2. A former Obama administration official and campaign surrogate hammered Republican presidential candidate Mitt Romney on his wealth and taxes on Sunday, accusing him of using sophisticated accounting practices to lessen his tax burden.

“I think what Americans will find is that he pushed the envelope to the edge. He did stuff that simply ordinary Americans won’t be able to relate to,” said Steven Rattner, Obama’s former chief adviser on the auto industry, on CNN’s Fareed Zakaria GPS.