Smoke and mirrors, you see, stand for deception, something that blurs or distorts facts, figures and so forth – even though they do seem to add to the atmosphere, like on the magician’s stage.
In our example, e-cigarette marketers apparently tout their product as a quitting tool, helping smokers quit their bad habit. But that may not be the case. A lot of people who smoke e-cigarettes keep smoking the real thing as well. Hence, e-cigarettes as a quitting tool is accused here of being a mere marketing scheme, like a magician’s trick, to help them sell more e-cigarettes.
In other words, all smoke and mirrors.
Or just a smoke screen, to use an older phrase involving “smoke”.
Alright, here are media examples of “smoke and mirrors”:
1. Just as the game’s new magician Marcos Baghdatis seemed set to disappear in a puff of the smoke that rose from the nearby Australia Day fireworks, he found one more trick up his sleeve.
And so, after yet another incredible, fighting five-set victory, this time over David Nalbandian, the Cypriot will become one of the most unlikely Australian Open finalists in the tournament’s long history.
But clearly not, on the mounting evidence, one of its least talented. Adding the scalp of the fourth-seeded Nalbandian to those of No.2 Andy Roddick and No.7 Ivan Ljubicic, Baghdatis has taken the hard road to the final, proving along the way that the success of the man who waves his racquet like a wand is not just smoke and mirrors.
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