I don’t mean to come off overly patronizing here, but it seems like every year we have to re-learn some basic truths about the NBA trade rumor mill. Many (perhaps most) of you already get much of this, but I know that there are some folks that need a refresher. So as a veteran of covering the rumor mill for over a decade, I thought I’d offer up some tips and truths to cling to when things get a little out of hand.
1. Everyone is lying about something. Everyone in this game has an agenda of some sort. GMs want to position themselves for the best possible leverage. Agents want to put their clients in the best possible situations. Owners want to drum up positive PR. Sportswriters want to sell copy (or clicks or whatever it is we sell these days). Rumors that have any merit at all start from someone leaking information to someone else for a purpose. Most of the time it only tells a portion of the story that benefits the leaker. Really good NBA writers will follow up with additional inquiries to dig to the bottom of an issue and will try to present the facts as rationally as possible. But at some point they are only as good as their sources and if they are being lied to, that's not necessarily on them.
2. Not all media are created equal. As I mentioned in the point above, good writers will vet their sources and develop long term working relationships with people in “the know.” They will sit on information if it isn't corroborated and they will hold off breaking something until getting the other side of the story. Not-so-good writers will break any juicy tidbit that drops into their laps via the ballboy’s math tutor. Then there are the spam-level “news” sites that simply look to generate clicks by re-posting anything they read, no matter how far fetched. There’s a lot of grey area between “good” and “bad” media and frankly I’m not always sure where blogs land on that spectrum, but we do our best to be responsible on this blog.
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